Affiliate
Programs And How They Work.
CPA:
Also known as
Click Per
Action.
This is where you get paid for other people clicking on an advert or
simarler. No sale is made, its an advertisers way of paying you for
traffic from your website. Payout is generally low so consider whether
the loss of your website visitors is worth the adverts payment. This is
generally Google Ads, but there are many PPC (Pay Per Click) search
engines who have an advertiser program. These aren`t limited to the
bigger search engines Msn, Yahoo, Ask. In the search for more traffic,
advertisers are looking for a better return for their money and the
other lesser known PPC search engines tend to pay you, the publisher
better rates, one of the best that falls into this category is;
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search engines.
CPL: Click Per Lead.
Is
probably the most interesting of the three as this one pays you for
getting sign ups and then hopefully converts them into buyers. So this
allows you to leverage your efforts by one; promoting and getting paid
up front for collecting people to a program, then secondly that company
will do the follow up on your behalf to convert them into buyers giving
you another payment.
CPS: Click Per Sale.
The most
straight forward and most widely used, where you send someone to a
sales page then "Hope" someone buys there and then.This can be
successful if you follow two simple rules; Only promote something that
fits within your websites theme, (people are more likely to buy if it`s
something they`ve searched out) and secondly check to see the product
or service converts well, ie; 4% or higher.
Residual or Recurring
payments.
Tend to be in nature services with monthly, quarterly or yearly
recurring subscriptions. These then give you a continious stream of
payments whether you sell anything from one month to the next. Examples
of these are
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These have
2
and 3 tier structures built into them which means you sign up someone
then they promote that program and if they make a sale you can make
anything from 5% to 20% of their earnings. Great for extra earnings
without you lifting a finger.
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